Powerful Installer Influence Revealed in New AKW Wet Room Survey
Installers significantly influence wet room purchasing patterns according to new survey results from one of the UK’s leading providers of wet room solutions – AKW. Nine out of ten consumers’ installation choices are based on the installers’ recommendations.
The survey was carried out with wet room installers from across the UK (1) and not only showed the influence that installers have over the purchasing decision, but also revealed their purchasing patterns. The way installers purchase wet room solutions is changing. Although 67% of installers don’t order any of their products online, a growing minority, 24%, now buy more than half their wet room formers and trays online and get them delivered to site, or their place of work.
James Dadd, Marketing Director at AKW comments: “This research demonstrates the level of trust that consumers have in their installer’s recommendations and shows how purchasing patterns are shifting, as installers become more accustomed to going online to purchase their wet room supplies. These findings also re-inforce the importance of installers choosing manufacturers to work with that deliver high quality product training, as well as great online support and customer service.”
The AKW website is HERE
1 Research carried out by Fusion Insight & Strategy Ltd, Research conducted using a CATI (Computer-assisted telephone interviewing) survey between 31th January and 10th February 2017 with 105 wet room installers, UK wide