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Healthcare entrepreneur David Lynch has launched a new online venture he hopes will revolutionise how people with disabilities can live a fuller life.

North East-based www.greentrousers.com will provide a unique one-stop-shop for specialist care equipment, information and advice for disabled and elderly people.

Named after the green coloured trousers worn by occupational therapists, www.greentrousers.com will offer many product ranges, including moving and handling, showering and aids to help with daily living.

The site is aimed at organisations working with or caring for people with disabilities, including hotels, leisure centres, charities, care homes, hospices, private hospitals and housing associations, as well as directly to disabled people, their families and carers.

A first of its kind in the industry, the e-commerce platform will offer a specialist live chat advice service from experienced product and clinical advisers. A blog area will also offer an online hub for detailed product information and lifestyle tips.

The company will be stocking specialist products exclusive to Green Trousers, including the new “Klip 2 Lift” range of hoisting clothing; a brand new innovative product developed by Jo Webb of Salford University, who is an occupational therapist with 28 years’ experience of working within physical rehabilitation.

Jo is a qualified occupational therapist and a senior lecturer at the University of Salford, as well as working as a senior clinical adviser at Green Trousers. She is currently working towards a PhD in published works with a focus on reducing the risk of pressure ulcer development for people who regularly use hoists, with the Klip-2-Lift range contributing towards this evidence base.

Green Trousers is the brainchild of David Lynch of The Lynch Healthcare Group, an award-winning manufacturer and supplier of disability equipment to the public sector.

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David said: “We have been manufacturing and selling specialist equipment for over seven years at Lynch Healthcare in the North East and have built up a really experienced and knowledgeable team.

“We were getting a lot of enquiries from organisations such as hotels or gyms who want to cater for disabled people to offer the best possible experience to their guests.

“So we knew we needed to open up the market via an online hub where people can come, not just to buy their equipment, but also get advice, talk to our experts and know they are getting the support they need. Green Trousers site is designed to act like a virtual personal occupational therapist, providing the same guidance, advice and support – just over the internet.”

Green Trousers’ e-commerce manager Lee Daines is a healthcare equipment specialist who has over 17 years’ experience working with individuals and organisations providing moving, handling, bathing and hoisting solutions for their individual needs and conditions.

Lee said: “I’m really excited about launching Green Trousers as it’s a first of its kind – I’ve worked in health and disability for a long time and have a really thorough understanding of the challenges faced by people living with a wide variety of conditions and illnesses. This new easy-to-use website allows us to help them confidently select the best products to meet their requirements.”

It is expected some of the most popular products available through the website will be portable slings and hoists, shower and bathing chairs as well as everyday items such as hand rails.

For more information, visit the website HERE

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