Retail giant launches new online tool to help people improve their health and lifestyle
A new three-year partnership between Boots and Public Health England (PHE) is helping one million people in the UK take action to improve their health.
By combining their reach and expertise, Boots and PHE have launched an online quiz called the Reboot Quiz. Available on the Boots website, the interactive questionnaire uses PHE’s evidence-based approach to ask clients simple questions to assess their behaviour on a range of topics including eating and drinking habits, smoking, daily stress and exercise.
Clients can then choose to continue on their Reboot journey and receive personalised product and service recommendations.
According to recent research from NHS Digital, a third of adults in England are classified as being physically inactive, more than a quarter of adults have high blood pressure, and over 50 percent of adults are at increased risk of chronic disease due to their waist circumference and BMI.
These statistics point towards an increasing need for people to make improvements to their health and lifestyle. The Reboot Quiz can help adults take action to improve their own health through helpful suggestions and product recommendations.
Commenting on the partnership, Sebastian James, Managing Director of Boots UK, said: “For 170 years Boots has tried to help people live the healthiest lives that they can and I think that this partnership with Public Health England is what we are all about.
“By combining our experience and the huge number of people who shop with us, with PHE’s unparalleled expertise and knowledge, we think that we can help millions of people become healthier and happier.
“I hope that everybody will use the quiz on our website and follow the personalised advice that we send. For sure I will be using it to set my own New Year resolutions!”
Duncan Selbie, Chief Executive at Public Health England, added: “Unhealthy lifestyles continue to cost the NHS around £11 billion every year and potentially preventable health risks cause 40% of ill health and early death in the population.
“We know that simple changes can lead to huge health benefits. This collaboration with Boots puts public health expertise right in the hands of people looking to make a difference to their health.”
The Reboot quiz is available online now here