The Able Label: As much fashion as function
“They are so flattering, comfortable and easy to wear as well as very easy to use”
The Able Label, innovative fashion retailer, is celebrating the recent launch of a new range of womenswear clothes specifically designed for those that have dressing difficulties.
Extensive research and design has resulted in this bold new range of stylish, comfortable and high quality clothing which will inspire confidence and enhance independence. The Able Label seeks to make dressing an easier – an achievable task instead of an impossible chore
Easy touch closures instead of fiddly fastenings help those with physical difficulties and the colour co-ordinated tape and hook and loop fasteners inside, aid those who may have cognitive difficulties.
Drawing on the inspiration from her grandmother (who had difficulties dressing due to Parkinson’s), Director Katie Ellis sought to address some of the day-to-day issues that can arise – independence, the desire to remain stylish and to maintain a sense of identity in spite of reduced dexterity and impaired mobility or cognitive skills.
In creating The Able Label, Katie drew on her experience as a fashion buyer at White Stuff clothing along with her extensive research of the challenges faced by wearers and care givers via focus groups to design the range. With the support of retail guru Sally Bailey, she has launched this range of clothing into a market that is underserviced in terms of stylish and suitable clothing solutions.
High street clothing is not suited for those women that suffer from either restricted movement, lack of finger dexterity, arthritis, the effects of a stroke or the general impacts of ageing. It is not just the wearer of the clothing that will benefit – care givers and healthcare professionals are also clamouring for these stylish and adaptive designs which are quicker, easier and safer to use.
56 year old Debbie who has rheumatoid arthritis said of the range: “they are easily velcro’d open and closed and are easy to wear” whilst Linda who is 68 and has osteoarthritis commented: “they are so flattering, comfortable and easy to wear as well as very easy to use”. 28 year old Imogene who had a brain haemorrhage said: “I think they are brilliant! The designs are wonderful and they are perfect for those who have difficulty dressing. I especially liked how the tops didn’t have any buttons. Colours inside the clothes made them easier to get on”
The Able Label clothing range is available via the brand new e-boutique HERE or by phone on 01622 828994