Position: Business Development Manager (BDM)
Location: Nationwide (UK)
Package: – £45,000 – £48,000 base salary + £50,000 commission  + Company Car

About Handicare

Handicare, part of the global Savaria Group, designs, manufactures, and distributes market-leading accessibility solutions across the UK and beyond. Our range includes straight and curved stairlifts, homelifts, vertical platform lifts, and inclined platform lifts—enabling people to live independent, active lives. Operating in over 40 countries, Handicare combines global reach with a commitment to quality, innovation, and exceptional customer care.

About the Role

We are looking for a dynamic and results-driven Business Development Manager to lead our nationwide sales of accessibility solutions. This role goes beyond selling products—you’ll be a trusted partner and advisor to our Trade Partners, helping them deliver life-changing solutions to customers across the UK.

You will oversee and grow sales of Handicare’s stairlifts, homelifts, and vertical and inclined platform lifts, identifying new business opportunities, strengthening relationships, and driving revenue growth in a competitive market.

This is a high-impact role for someone who thrives on building relationships, enjoys travel across the UK, and wants to make a tangible difference in people’s lives.

Key Responsibilities

  • Develop and execute a national business development strategy to grow trade sales across Handicare’s accessibility product portfolio.
  • Identify, approach, and onboard new Trade Partners in alignment with company growth objectives.
  • Build and nurture strong, long-term relationships with existing Trade Partners to increase repeat business and customer loyalty.
  • Deliver compelling product presentations, training sessions, and demonstrations to partners and stakeholders.
  • Work collaboratively with internal departments, including marketing, technical support, and customer service, to ensure partner satisfaction and seamless delivery.
  • Monitor competitor activity, market trends, and customer feedback to inform strategic decision-making.
  • Meet or exceed agreed sales targets, KPIs, and revenue goals.
  • Maintain accurate records of partner interactions and pipeline activity using CRM tools.

Skills and Experience Required

  • Proven track record in B2B sales or business development
  • Specific experience/knowledge of the industry and products; stairlifts, homelifts and inclined and vertical platform lifts
  • Experience working with Trade Partners, distributors, or dealer networks.
  • Strong commercial acumen and negotiation skills.
  • Excellent communication and presentation abilities.
  • Self-starter with the ability to work independently and manage a large, diverse territory.
  • Comfortable with frequent travel nationwide.
  • Proficiency in CRM systems and Microsoft Office suite.
  • Full UK driving licence.

What We Offer

  • Competitive salary + performance-based bonus
  • Company car and private fuel
  • Pension scheme
  • 25 days annual leave + bank holidays
  • Career development and training opportunities
  • The opportunity to make a real difference in people’s lives by promoting accessible living solutions

Join Us
At Handicare, we’re committed to making everyday life easier for people facing mobility challenges. If you’re passionate about sales and want to be part of a purpose-driven team, we’d love to hear from you.

How to Apply
Submit your CV and cover letter to HRUK@handicare.com.

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