Oticon Own ITC device

Hearing aid manufacturer Oticon has unveiled a new range of discreet in-the-ear hearing aids, which delivers high audiological performance and supports the brain’s natural way of working for a richer sound experience.

The device features an invisible in-canal (IIC) hearing aids style, convenient wearability, “seamless” connectivity options, and “ground-breaking” technology to give users access to more sound and support to tackle noisy environments.

Lifestyle factors, such as wearing glasses and facemasks, make in-the-ear hearing aids more suitable for many, Oticon highlights. According to the Audiology Services, wind noise is almost entirely reduced when using an IIC device.

Oticon Own devices collage

The new Oticon Own hearing aids are bespoke to each individual to ensure a great fit. They incorporate Oticon’s BrainHearing technologies, which deliver high audiological performance and support the brain’s natural way of working for a richer sound experience.

Additionally, Oticon Own claims to include the world’s first on-board Deep Neural Network (DNN), trained with 12 million real-life sound scenes. According to the specialist, this means that Oticon Own recognises a wealth of sounds, their details, and how they should be heard in a natural way. The assistive device further includes Oticon’s Tinnitus SoundSupport, which provides relief for individuals with tinnitus.

Many Oticon Own styles are made for iPhone and are compatible with modern Android devices, which support audio streaming for hearing aids. It means users can enjoy their favourite music as well as take calls through their hearing aids.

iPhone and iPad users further benefit from hands-free communication thanks to Apple’s support for bi-directional hearing aids via its bi-directional streaming, which is available with iPhone 11 or later running iOS 15.2 or later, and iPad running iPadOS 15.2 or later.

Thomas Behrens, Vice President of Audiology at Oticon, commented: “Helping our users to live their life to the full is our number one goal, and we dedicate considerable resources into developing technology that can do just that.

“We are proud to be taking a giant leap in the technology of in-the-ear hearing aids with Oticon Own, offering hearing aid users the most advanced Oticon sound and connectivity technology.

“At Oticon we also understand that there’s no one-size-fits-all hearing solution. Oticon Own is fully customised to each user, delivering a truly comfortable solution that is perfect for a modern lifestyle.

“With our greatest invisibility, Oticon Own is the best choice for users that feel more confident when their hearing aids are 100% hidden and still want superior sound.”

Oticon Own is available in five price points and a variety of colours to match skin tone. To explore Oticon’s new range of custom in-the-ear hearing aids, visit the Oticon website.

Recently, Oticon received the internationally acclaimed Red Dot Design Award: Product Design 2022 for two of its innovative hearing technologies that enrich the lives of those with hearing loss.

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