Disability inclusion conference set to improve the disabled customer experience

This year’s Purple Tuesday Global Virtual Conference will see industry experts, Purple Tuesday sector partners, disabled leaders, and ambassadors come together to discuss and share actionable insights to improve the disabled customer experience across business areas.

Purple Tuesday is a global social movement and brand for improving the customer experience for disabled people and their families, it involves organisations of all sizes, from all sectors taking decisive, practical actions to meet the needs of disabled customers. The initiative began in 2018 and is celebrated each year on the first Tuesday in November.

The day highlights the business benefits of welcoming the ‘Purple Pound’ into inclusive and accessible shops, restaurants, pubs and clubs. It is an opportunity for retailers to improve customer service for disabled people today and going forwards.

Taking place on Tuesday 11 October, the virtual conference is set to inspire the leadership and staff of organisations of all sectors and sizes to promote awareness, develop understanding, and implement solutions for better accessibility in their customer environments. The conference will run from 9.30am-8pm.

Sessions range from insightful discussions around leadership in disability organisations and interesting talks about global inclusive technology trends to learning how to support customers with hidden disabilities and the importance of inclusive marketing.

The first talk, ‘Social Leadership in Disability: Getting started with inclusion and accessibility’, will take place from 9.30am-10.30am.

Secondly, ‘What is an Accessible Customer Experience?’ occurs from 11am-12pm.

Transpiring from 1pm-2pm, ‘Global Tech Trends, Practice and Innovations’.

Next, ‘Time for a Cuppa with Mike Adams and Charlene Overend’, attendees can ask the founder and CEO of Purple Tuesday, Mike Adams, and Charlene Overend, Head of Business Partnerships, anything about Purple Tuesday and disability inclusion, from 2.30pm-3.15pm.

Next, ‘Time for a Cuppa with Mike Adams and Charlene Overend’, attendees can ask the founder and CEO of Purple Tuesday, Mike Adams, and Charlene Overend, Head of Business Partnerships, anything about Purple Tuesday and disability inclusion, from 2.30pm-3.15pm.

From 4pm-5pm, attendees will have to opportunity to attend ‘How to Support Customers with Hidden Disabilities’.

At 5.30pm-6.30pm, a session just for our Purple Tuesday Partners to have the opportunity to network will take place, titled ‘It’s 5 O’clock Somewhere’.

The final session, ‘Disability Inclusive Marketing and Communications’, will be held from 7pm-8pm.

Participating organisations make public commitments and a minimum of one new activity or initiative each year that improves their accessibility and practice so that disabled customers have a better, more inclusive experience.

The informative and practical day is free to attend. Further speaker announcements will come over the next weeks, according to the organisers.